Indian Fashion : Latest fashion news, fashion accessories, Salwar kameez, Indian Sarees, Fashion trend

Indian Bridal Week is organized to showcase the latest trends in the Indian Bridal industry. Brides of India remain very much particular about their look on the auspicious day of their marriage. In order to make their presence felt to the best possible level they take inspiration from the latest trends as showcased on the Indian Bridal week designer shows.

Finalizing bridal wear is the most important task to be performed in marriage preparations and it involves lot of time and planning. Understanding the importance of bridal wear for the bride; the bridal wear professionals work harder to provide with various options every time. These bridal wear designers experiment with the traditional bridal fabrics, such as: Brocade, silk, satin and the likes. The latest trends in bridal wear include using net as the preferred fabric for bridal wear. The basic fabric is adorned using different kinds of embellishments using beads, pearls, zari, stones, sequins, laces; as per the designer’s designing skills. The leading names in the bridal industry come together under one roof through Indian Bridal week; to target the niche market and exhibit their designing skills.

Indian bridal week is a medium to promote the latest fashion trends in Indian Bridal industry. Different bridal fashion shows are organized during the Indian bridal week. Renowned Indian fashion designers participate in these ramp shows to introduce their latest offerings. These shows do not target just bridal sarees or bridal lehengas only; it familiarises the audiences with latest colour hues for bridal wear and latest design patterns in the bridal wear, as well. A main focus also lies on the accessories to be carried along with the bridal dress. Bridal accessories in India include purses, clutches, jewellery, hair accessories and the likes.

Participants of Indian Bridal week are summarized as follows:

-          Audiences in Indian Bridal week: includes rich and classy consumers, corporate executives, VIPs or socialites.

-          Designers in Indian Bridal Week: includes the top notch fashion designers of Indian fashion industry.

-          Buyers in Indian Bridal Week: includes individual and store buyers.

-          Models in Indian Bridal Week: includes best models in the fashion industry.

-          Sponsors of Indian Bridal Week: includes various sponsorship opportunities helping in branding and marketing initiatives.

-          Exhibitors in Indian Bridal Week: includes exhibitors from all across the globe intending to exhibit their bridal products and services.

-          Media and Press in Indian Bridal Week: includes extensive coverage, such as: print media, internet promotions and channel broadcast.

The business of bridal fashion in India is based on a strong network of Indian bridal market. The bridal wear designers sell their pieces either to the bridal wear retailers or straight into the hands of bridal wear buyers. Looking at the continued success of past Indian Bridal Week, it is understood that the business of bridal fashion in India is very much extravagant. Expenditures in Indian marriages have no boundaries and restrictions. Families go a mile extra to get the best in the market and hence, the bridal fashion business in India is emerging at a fast pace.

The recent trends in fashion shows are getting on a large scale event despite a reluctant economy. Fashion colors ruffled on the ramp with a myriad of rich vibrant hues and there was more shimmer despite the sweltering summer. More trends are ready to catch up this season and sure patrons will reach the store rooms to place their orders. Ramp shows on the fashion event are about complete glamour. Though the style can be imitated there needs to be a bit of modulation required as per the situation.

Derby shows are again about fashion styles and not just about clothes. A complete package consists of trends in hand bags, shoes, stoles, jewelry, accessories and a personal style. Statement about fashion can be created with a casual attire too and teaming it with the right kind of coordination is much easy. Choices in bridal wear, exclusive party themes are set on the ramp but one has to understand the premise of the occasion.

Choosing drapes is a great idea if you love stoles, dupattas or the quintessential saree. Designers for ethnic creations have lined up ready pick up wears that are also aided with zips and fasteners that make draping easy. Draping the sari or using the dupatta in the right way can bring poise and style to any look. Most importantly it has to be remembered that hair styles depend on day wear and evening looks.

The beehive hairstyle is just a matter of practice but can be incorporated for a formal occasion. Professionals who deliver their work on the ramp are very much trained and have loads of experience to deal with fashion requirements. Imitating a style may be easy but it is important to carry the same with élan. The hair style or the dress must also complement the personality of the person.

Working out for a good physique is very much important to make the outfit look good. Confidence and a radiant smile is a necessity to enjoy the occasion.

India fashion week

What has further boosted India’s place on the map of international fashion? In the recent years the largest domestic cosmetic company of the country introduced the Lakme India Fashion Week, which is hosted under its own banner. This particular event is a platform for buyers and sellers from across the world. It is not only a platform for the established designers; but also a first time ramp for launching new designers. These designers are selected by a panel set up by the company. Apart from showcasing the latest fashion trends, the company uses this as a stage to promote its products.

In order to keep the consumers interest in the range of cosmetics, with each Lakme India fashion week the company launches a theme on the basis of which designers have to create their respective lines. The India fashion week is conducted twice a year, wherein there are two sets of collections – the summer collection and the winter collection.

The designers are given freedom to use fabrics of their choice, however the color scheming has to be based on the theme set by the company. The cosmetic company also introduces into the market a range that is contributed by reputed designers, who have participated in the week.

In the initial two runs of the fashion week there were a lot of glitches. Creases were apparent in organization and showcasing. A section of the press went on a rampage bringing out the various nuances. However, by the third event the company had ironed out all the creases, and today, it is a major event where the who’s who of the celebrity section of society definitely visits a few ramp walks to see what dominates the scene.

In fact, in the last two to three events film stars have walked the ramp for certain designers, endorsing their label. This increases the marked value of the labels.

From the international trade perspective, vendors from around the world visit the India fashion week in order to purchase the latest fabrics, as well as establish contracts with some of the designers in order to have them showcased in their own city. The event is the only one in India, though from time-to-time designers host fashion shows to showcase their latest line of clothes.