No doubt, fashion awareness is increasing in India. Now fashion is no more a monopoly of Bollywood damsels and heroes or just confined to rich people.  Even a common college going boys and girls or a man and women working in a corporate, follow the latest trends  and wear the designers attire even for their daily office wear or for casual wear.

10-20 years back if you had asked any middle class person to name any fashion designer, he would have started scratching his head but now even from a lower middle class house if you ask ,  they will exultantly   tell the names like : Ritu Beri, Rohit Bal ,  Ritu kumar, Manish malhotra, Neeta lulla etc. 

Time is changing and so, is the thinking of Indian middle class society. Everyone wants to wear branded clothes. The figure conscious youngsters do not hesitate in experimenting with new styles, colors or cuts to flaunt their body.

A fashion designer has to be very creative and original to create a niche in the fashion world. They should be imaginative and should be able to express their imagination on the paper through sketches.

 We all know that “Designers” create and produce different kinds of fabrics, shoes or accessories. This needs lots of research to know which fabric goes with which color or style. Which particular style will be popular in which particular season? They sketch the preliminary designs and once the color, fabric and style is finalized, a prototype is prepared. Based on the prototype, designers need to interact with the manufacturers, suppliers to procure the material. To produce the final product, requires a lot of experimentation, innovation and working for long hours to come up with the final product.

Indian Fashion industry is a pool of many talented designers like Ritu Beri who have created their position not only in the Indian market but have gone global with her designs.

 Rohit Bal, Hemant Trivedi, Shahab Durazi, Shantanu & Nikhil and Krishna Mehta   are the designers reckoned at the national level.

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