Fashion shows
Monday, March 1st, 2010Is Lakme Fashion week better or isHDIL taking over the ramp scene?
Fashion week is a gourmet treat to the invitees. At least, that is what is started off as being. A novelty. A splendor of shows, paparazzi, celebrities and much, much more. When Lakme fashion week was first introduced in New Delhi in the millennium year, 2000 it was a raging success.
This success story paved way for the introduction of Lakme Fashion week with gusto and galore in Mumbai in the year 2001! And Viola, it created a stir, it created magic moments for the invitees who were seated in the magnificence of fantastic creations, sported by every conceivable, top model in the country walking the ramp in the Effervescence of the Taj Mahal Hotel. 44 designers showcased their ‘pret’ collections and the Lakme Finale was a grand success and this became the precedence for Fashion-Induction into Mumbai Society.
Fashion week became about being seen, being photographed as some of the perks of attending Lakme Fashion week but the most important was the designers having a creative-festival in their showcasing and the clothes were par-excellence. The clothes modeled were a window into the emotions and personalities of the designers.
Lakme Fashion week soon saw competition when HDIL, the real estate empire, took the ramp and fashion scene by storm by marching in, to the fashion world of India, by introducing a ‘hatke’ fashion week naming it HDIL India Couture week in the year 2008. Today HDIL India Couture week sees every conceivable star in Bollywood as part of their guest list
While Lakme Fashion week has Lara Dutta show stopping for her pal-designer or a Jayasuriya being a show-stopper at a fashion show and many more celebrity figures making their grand entrances at Lakme Fashion week, HDIL in a short span of two years has seen a turnout that is enviable. From Aamir Khan walking the ramp, when he does not get seen anywhere except for his movies practically, this past year saw Aamir Khan walk the ramp to support Salman Khan’s Cause and NGO called ‘Being Human’. Wow, what a turnout, what a show! Amrita Arora, pregnant with her baby-bump showing, was present in the audience sheering brother-in-law Salman Khan while he dashingly walked the ramp to represent ‘Being Human’.
It is no doubt that HDIL India Couture week has encompassed every fashion meter scale and rating in the country and is the King of fashion week in India. It does not take away from the fact that Lakme is superbly popular and one of the most innovative and stylish organizations in fashion and has an impressionable mark and recognition in the entire country and internationally as well. But as far as fashion week goes, the trump card belongs to HDIL!!!! Lo Behold———Let’s witness the magic of HDIL this year as well as awaiting what new excitement they provide their audiences!!!
Manav Gangwani is one of the promising upcoming new Indian designers on the block. He has contributed a lot to the Indian fashion industry and has made an impeccable dent on the same.