Archive for the ‘India Fashion Week’ Category

Applying Ramp fashions

Monday, April 13th, 2009

ramp-fashionThe recent trends in fashion shows are getting on a large scale event despite a reluctant economy. Fashion colors ruffled on the ramp with a myriad of rich vibrant hues and there was more shimmer despite the sweltering summer. More trends are ready to catch up this season and sure patrons will reach the store rooms to place their orders. Ramp shows on the fashion event are about complete glamour. Though the style can be imitated there needs to be a bit of modulation required as per the situation.

Derby shows are again about fashion styles and not just about clothes. A complete package consists of trends in hand bags, shoes, stoles, jewelry, accessories and a personal style. Statement about fashion can be created with a casual attire too and teaming it with the right kind of coordination is much easy. Choices in bridal wear, exclusive party themes are set on the ramp but one has to understand the premise of the occasion.

Choosing drapes is a great idea if you love stoles, dupattas or the quintessential saree. Designers for ethnic creations have lined up ready pick up wears that are also aided with zips and fasteners that make draping easy. Draping the sari or using the dupatta in the right way can bring poise and style to any look. Most importantly it has to be remembered that hair styles depend on day wear and evening looks.

The beehive hairstyle is just a matter of practice but can be incorporated for a formal occasion. Professionals who deliver their work on the ramp are very much trained and have loads of experience to deal with fashion requirements. Imitating a style may be easy but it is important to carry the same with élan. The hair style or the dress must also complement the personality of the person.

Working out for a good physique is very much important to make the outfit look good. Confidence and a radiant smile is a necessity to enjoy the occasion.

India Fashion Week

Friday, April 3rd, 2009

India fashion week

What has further boosted India’s place on the map of international fashion? In the recent years the largest domestic cosmetic company of the country introduced the Lakme India Fashion Week, which is hosted under its own banner. This particular event is a platform for buyers and sellers from across the world. It is not only a platform for the established designers; but also a first time ramp for launching new designers. These designers are selected by a panel set up by the company. Apart from showcasing the latest fashion trends, the company uses this as a stage to promote its products.

In order to keep the consumers interest in the range of cosmetics, with each Lakme India fashion week the company launches a theme on the basis of which designers have to create their respective lines. The India fashion week is conducted twice a year, wherein there are two sets of collections - the summer collection and the winter collection.

The designers are given freedom to use fabrics of their choice, however the color scheming has to be based on the theme set by the company. The cosmetic company also introduces into the market a range that is contributed by reputed designers, who have participated in the week.

In the initial two runs of the fashion week there were a lot of glitches. Creases were apparent in organization and showcasing. A section of the press went on a rampage bringing out the various nuances. However, by the third event the company had ironed out all the creases, and today, it is a major event where the who’s who of the celebrity section of society definitely visits a few ramp walks to see what dominates the scene.

In fact, in the last two to three events film stars have walked the ramp for certain designers, endorsing their label. This increases the marked value of the labels.

From the international trade perspective, vendors from around the world visit the India fashion week in order to purchase the latest fabrics, as well as establish contracts with some of the designers in order to have them showcased in their own city. The event is the only one in India, though from time-to-time designers host fashion shows to showcase their latest line of clothes.